In the crowded world of payments, Adyen was relatively unknown, especially in the U.S. I developed the visual concept for the “Business. Not boundaries.” campaign to introduce Adyen—the global payments authority—to the world. With the help of legendary photographer Art Streiber and the effects house at Imaginary Forces, the message of breaking through business obstacles was communicated through a multi-layered campaign including media placements in the N.Y. Times and Golden State Warriors games. “Business. Not boundaries.” continues to be very successful, more than doubling Adyen's website traffic while performing 25% higher than the industry average in all mediums. 

The “Video That Means Business” campaign promoted the premium Brightcove video platform through competitive messaging and vibrant, eye-catching visuals. I worked with a music editor and a team of 3D artists to create assets that were used across pre-roll, online banners and print.

Symantec was hosting a major conference in New York and in need of a concept for the Nasdaq billboard. Our solution incorporated the building itself into a video stunt that helped them stand out in a very noisy space.

VSP has a history of innovation in the field of vision care. With the “Our breakthroughs. Your benefits.” campaign we highlighted some of their more recent advancements through a combination of bold imagery from the photography duo JUCO, and modern iconography courtesy of L-DOPA. The campaign has generated immediate results, with an 87% increase in banner CTR over the previous year. 

I created this set of visuals for Amgen, which promoted awareness around the danger of high cholesterol and the risk factors associated with it, such as diet, age and exercise.

I designed the identity for my good friends at Gander Taphouse located in Loomis, CA. Their location on the railroad served as inspiration for this lettermark. They have become a staple of the community, with a running total of 15 people with a Gander tattoo.

This is a pitch concept that I developed for the international launch of the Acer Aspire S3 Ultrabook. We highlighted its form factor, Instant On and Instant Connect features through a series of quick and striking visuals that easily translated across global markets.

Smule is a karaoke app and global community of music lovers where millions of people across the world come together to connect and sing. I initially worked with them to develop in-app promotions which lead to me helping them further develop their visual language while building out an extensive set of Campaign Guidelines.